Amuseables Ruler (Medium)

Retired: Yes — in 2026

Still on sale in February 2026; retired some time after.

Meet the Amuseables Ruler, a delightful beige soft toy who brings a touch of whimsical measurement to any collection. This charming little fellow features adorable black button eyes and a cheerful black embroidered smile, while his sides are adorned with precise measuring lines that add to his playful character. With his tiny charcoal grey legs tucked beneath him, he stands approximately 20cm (8 inches) in length and 6cm (2 inches) in height when seated, making him the perfect size for both display and cuddling. Part of the beloved Amuseables series, this unique soft toy combines functionality with adorable design, making him a must-have for any Jellycat enthusiast.